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Javier Melgar.Madrid

LOK Gen2

Direct commission 2025

Contribution Javier Melgar: Design · Art Direction · Animation · Editing · Compositing · Grading
Client: LOK Padel
Deliverables: Film 52s
Product stills

A product film and stills for LOK Padel’s Gen2 range, with a closer look at the rackets’ surfaces and construction.

I worked directly with LOK on the full production, from the first concept and storyboard to the finished film. Alongside design and animation, I handled the edit, compositing and final colour grade.

Copper and turquoise Flow racket with an asymmetric bridge

Two Easy Flow rackets with blue bridges and green graphics, facing opposite directions

Hype racket range suspended in front of red display graphics

Close-up of woven carbon fibres under raking light

Layered black material with pale blue cellular interiors

Two Jungle rackets in front of a green display in the court environment

Look development.

Lighting and material studies.

Racket face lit blue against a luminous rectangular panel

Full Flow racket on a neutral grey background

Close-up of the fibres and seam of a tennis ball

Flow racket face with fine lines crossing the carbon surface

Tennis ball pressing against turquoise EVA foam

Process.

Set designs and animation tests.

Four rackets suspended in a bright white room with a reflective floor — White room

Open industrial hall with exposed roof trusses, a blue screen and scattered tennis balls — Open hall

Curved LOK screen in a dark room with a reflective floor — Curved screen

Front view of the display with racket graphics — Screen graphics

Camera study

Racket choreography

Carbon pattern test

Motion study

Viewport animation test.

Credits

Design · Art Direction · Animation · Editing · Compositing · Grading: Javier Melgar
Production: Javier Melgar · Direct commission
Client: LOK Padel