Skip to content
Javier Melgar.Madrid
Back to work

Marabou × Biscoff

WPP Production 2026

Contribution Javier Melgar
Art Direction · Design · Animation
Client
Milka / Marabou
Deliverables
  • Film 15s

Chocolate, biscuit and a closer look at the filling. A product film for Marabou × Biscoff, part of a project spanning Milka and Marabou.

I worked with WPP Production on the art direction, design and animation, including look development for the chocolate and biscuit.

Marabou Biscoff wrapper in red and yellowLow-angle close-up of the embossed chocolate barRows of Biscoff biscuits with embossed letteringChocolate piece with its biscuit filling exposed

Look development.

Chocolate, biscuit and filling. Studies in texture and light.

Biscuit surface and embossed lettering in a material study
Biscuit · Material study
Chocolate piece and filling against yellow in a lighting study
Chocolate · Lighting study

Process.

I built a procedural packaging setup in Houdini, from the flat wrapper to the folded pack.

Wrapper folding

Wrapper opening
Houdini viewport showing the flat Marabou wrapper alongside the procedural node network
Houdini · Packaging setup

Biscuit fracture

Credits

Art Direction · Design · Animation
Javier Melgar
Production
WPP Production
Client
Milka / Marabou
Get in touch