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Javier Melgar.Madrid
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Toyota bZ4X Touring

WPP Production 2025

Contribution Javier Melgar
Art Direction · Environment design · Animation
Client
Toyota
Deliverables
  • Film 20s 16:9
  • Key visuals 4K

A launch film and key visuals for Toyota’s bZ4X Touring, created with WPP Production.

I designed the environments, developed the look of the paint and interior materials, and animated the cameras.

Toyota in a light-panel environment with a mountain landscape
Front three-quarter view of the Toyota beside a charging point

Exterior · Key visuals

Symmetrical cabin view with panoramic roof and dashboard
Side view of the cabin showing seats, trim and interior materials

Interior · Key visuals

Look development.

Lighting, material and environment studies.

Rear silhouette of the Toyota lit in amber with a red light bar
Rear lighting study
Diagonal close-up of the rear bodywork with amber reflections and a violet background
Rear bodywork detail
Toyota reflected on a dark floor beneath screens showing green foliage and bark
Environment exploration
Toyota in a large industrial room with a landscape across suspended screens
Space & scale

Process.

Environment sketches and camera tests.
The camera tests below were not used in the final film.

Clay side view of the car with suspended light panels
Room study · Light panels
Alternative room with a pink and violet LED backdrop behind the light panels
Alternative LED backdrop

Overhead camera test

Orbit camera test

Credits

Art Direction · Environment design · Animation
Javier Melgar
Production
WPP Production
Client
Toyota
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